Branding Archives - MARLENE KHOURY DESIGN

Pascale Garlinge Art

CLIENT
Pascale Garlinge is a figurative artist whose work is rooted in storytelling, personal experience, and empowered feminine energy.

THE BRIEF
Create a new brand identity that would help her stand out at markets and translate seamlessly across collateral and packaging.

THE WORK
Logo design (primary, secondary, and brand mark), business cards designed like collectible trading cards featuring her artwork, a branded pattern for use on packaging and tablecloths, and brand guidelines outlining logo usage, typography, and colour palette.

THE THINKING
The identity draws from Pascale’s love of vintage design, Art Deco forms, and bold colour palettes. Every element was designed to support her storytelling approach, with subtle references to layered identity, personal journey, and the strong feminine presence that runs through her work. The result is a brand that feels distinctive, expressive, and confident, much like the artwork itself.

Artwork featured throughout belongs to Pascale Garlinge Art

Topline

CLIENT
Topline GM is an Australian manufacturer specialising in durable, high-quality products.

THE BRIEF
Create a clean, minimal logo.

THE WORK
Logo design and business cards.

THE THINKING
The logo was designed to be timeless and understated, allowing the quality of the brand to speak for itself. Simple forms and restrained styling ensure it won’t date, reflecting products built to last and a business focused on longevity and reliability.

The Casual Potter

CLIENT
The Casual Potter is a small market stand and boutique pottery maker.

THE BRIEF
Create a logo they could proudly use at their market stand, along with a maker’s mark suitable for stamping every ceramic piece.

THE WORK
Logo design and maker’s mark. The logo was supplied in multiple formats for use across social media, signage, and as a potter’s mark.

THE THINKING
The identity is simple and clean, with a clear focus on the tagline handcrafted ceramics. The chosen typeface features distinctive shapes with a subtle retro feel and a modern edge. The letter “U” subtly echoes the shape of a jug, adding a quiet touch of character. The maker’s mark is intentionally minimal, designed to work as a stamp while acting as a mark of authenticity on each handmade piece.

Mavenstone

CLIENT
Mavenstone is a building project management business.

THE BRIEF
Mavenstone needed a refreshed logo and brand system that felt cohesive, polished, and confident, while still being approachable. The identity needed to support everyday business use, especially proposals.

THE WORK
Logo refresh, colour palette, supporting graphic elements, and a flexible brand look and feel. I also created Canva templates for proposals to ensure the brand is easy to use and stays consistent.

THE THINKING
The logo is built to feel strong, steady, and supportive. Subtle arch forms reference architectural support, a symbol of reliability and structure. Bold shapes and a grounded full stop add confidence, while lowercase letterforms keep the brand human and approachable. The result is a brand that feels polished without feeling rigid.

Cura

CLIENT
Cura is an acupuncture and herbal medicine clinic focused on calm, considered care.

THE BRIEF
Cura needed a logo and street presence that felt soothing, professional, and aligned with traditional healing practices, while still feeling modern and welcoming.

THE WORK
Logo design, brand elements, and pattern development. I also designed the window signage and managed the full signage process, including liaison and installation.

THE THINKING
The logo uses soft, flowing lines to create a calming and gentle feel. A fine line through the “A” subtly references an acupuncture needle, a quiet symbol of precision and healing. Supporting patterns draw inspiration from traditional Chinese art, adding depth and cultural nuance without overwhelming the brand.

Leyalina

CLIENT
Leyalina is an authentic Egyptian restaurant that has been part of the local food scene for over 11 years.

THE BRIEF
Create and evolve a brand identity and website that feels rich, authentic, and unmistakably Egyptian, while supporting the business as it grows.

THE WORK
Brand identity, logo, website design and development, signage, menus, social media templates, and a custom pattern system. Ongoing brand support over 11 years.

THE THINKING
The identity draws from Middle Eastern visual language. Rich, earthy tones set a warm and inviting mood, while arabesque shapes and typography inspired by Arabic script ground the brand in its cultural roots. These elements are used consistently across the website and restaurant to create an immersive, cohesive experience that feels genuinely Egyptian from first click to first visit.

Rejuved Nation

CLIENT
Rejuved Nation is a wellness brand focused on supporting a healthy mind and healthy body through simple, everyday choices.

THE BRIEF
Create a logo and brand identity that reflects their philosophy of taking small, consistent steps towards better wellbeing, while supporting ongoing product growth.

THE WORK
Logo design, complete brand identity, packaging labels, website design, new product development and design including custom face masks (thanks covid) and the “Good Vibes Box”.

THE THINKING
The identity is intentionally clean and minimal, mirroring both the products and the brand’s philosophy. Beyond branding, product design played a key role. The “Good Vibes Box” was developed as an elevated take on a gratitude jar, designed from initial sketches through to the final manufactured product. Working closely with suppliers ensured the end result felt thoughtful, tactile, and aligned with the brand’s purpose — helping people make space for small, positive moments every day.

Local Fresh 2U

CLIENT
Local Fresh 2U is a grocery delivery service focused on fresh, locally sourced produce.

THE BRIEF
Create a brand identity that feels fresh, friendly, and clearly communicates quality local produce.

THE WORK
Logo design, full brand identity, detailed brand guidelines, and custom icon set.

THE THINKING
The brand needed to feel approachable and trustworthy from the outset. Alongside the logo, a comprehensive brand guideline was created to act as a practical reference for everyday use. It covers logo usage, colour palette, typography, photography and icon styles, ensuring consistency across social media, web, uniforms, and future touchpoints. Custom icons were designed to support the identity and strengthen recognition, helping the brand feel cohesive and professional wherever it appears.