The Casual Potter

Logo & maker’s mark

CLIENT
The Casual Potter is a small market stand and boutique pottery maker.

THE BRIEF
Create a logo they could proudly use at their market stand, along with a maker’s mark suitable for stamping every ceramic piece.

THE WORK
Logo design and maker’s mark. The logo was supplied in multiple formats for use across social media, signage, and as a potter’s mark.

THE THINKING
The identity is simple and clean, with a clear focus on the tagline handcrafted ceramics. The chosen typeface features distinctive shapes with a subtle retro feel and a modern edge. The letter “U” subtly echoes the shape of a jug, adding a quiet touch of character. The maker’s mark is intentionally minimal, designed to work as a stamp while acting as a mark of authenticity on each handmade piece.