I’ve been working as a designer for over 15 years, across branding, digital, print, and user experience. I began my career in a large corporate environment, working closely with brand teams on both internal and external projects. That experience shaped how I work — understanding the importance of consistency, knowing how to work within established brand guidelines, and recognising when it’s appropriate to thoughtfully push them to create stronger outcomes.
Alongside this work, I was always supporting my own small business clients. These days, that’s where much of my focus and enjoyment sits. I work independently with clients who want a designer they can rely on to think things through, keep things consistent, and make the process feel clear and manageable.
I’m not just here to design a logo.
I help brands show up consistently, everywhere — across digital, print, merchandise, and day-to-day communications. I take an end-to-end approach, always considering how a brand will be applied in the real world, not just how it looks on screen.
Many of my clients have worked with me for years. They see me as their go-to designer, someone who understands their brand deeply and can step in when there’s a new idea, a refresh, or something that simply needs sorting out. I value those long-term relationships and the trust that comes with them.
Creativity is a big part of who I am, not just how I work. When I’m not designing, I’m usually making things with my two girls and reminding them that creativity is a superpower. That sense of curiosity, care, and thoughtfulness flows through everything I do.
When you work with me, you’ll get someone who’s grounded, dependable, and genuinely invested. I’m friendly, calm, and practical, and I’ll guide you through decisions without overwhelm. My goal is to create design that supports your business and helps you show up with confidence, every day.