Pascale Garlinge Art

Brand identity

CLIENT
Pascale Garlinge is a figurative artist whose work is rooted in storytelling, personal experience, and empowered feminine energy.

THE BRIEF
Create a new brand identity that would help her stand out at markets and translate seamlessly across collateral and packaging.

THE WORK
Logo design (primary, secondary, and brand mark), business cards designed like collectible trading cards featuring her artwork, a branded pattern for use on packaging and tablecloths, and brand guidelines outlining logo usage, typography, and colour palette.

THE THINKING
The identity draws from Pascale’s love of vintage design, Art Deco forms, and bold colour palettes. Every element was designed to support her storytelling approach, with subtle references to layered identity, personal journey, and the strong feminine presence that runs through her work. The result is a brand that feels distinctive, expressive, and confident, much like the artwork itself.

Artwork featured throughout belongs to Pascale Garlinge Art