Local Fresh 2U

Brand identity

CLIENT
Local Fresh 2U is a grocery delivery service focused on fresh, locally sourced produce.

THE BRIEF
Create a brand identity that feels fresh, friendly, and clearly communicates quality local produce.

THE WORK
Logo design, full brand identity, detailed brand guidelines, and custom icon set.

THE THINKING
The brand needed to feel approachable and trustworthy from the outset. Alongside the logo, a comprehensive brand guideline was created to act as a practical reference for everyday use. It covers logo usage, colour palette, typography, photography and icon styles, ensuring consistency across social media, web, uniforms, and future touchpoints. Custom icons were designed to support the identity and strengthen recognition, helping the brand feel cohesive and professional wherever it appears.