Mavenstone

Brand identity refresh

CLIENT
Mavenstone is a building project management business.

THE BRIEF
Mavenstone needed a refreshed logo and brand system that felt cohesive, polished, and confident, while still being approachable. The identity needed to support everyday business use, especially proposals.

THE WORK
Logo refresh, colour palette, supporting graphic elements, and a flexible brand look and feel. I also created Canva templates for proposals to ensure the brand is easy to use and stays consistent.

THE THINKING
The logo is built to feel strong, steady, and supportive. Subtle arch forms reference architectural support, a symbol of reliability and structure. Bold shapes and a grounded full stop add confidence, while lowercase letterforms keep the brand human and approachable. The result is a brand that feels polished without feeling rigid.