Brand Applications Archives - MARLENE KHOURY DESIGN

Adawn Dental

CLIENT
Adawn Dental is a boutique dental practice with a strong focus on considered, patient-centred care.

THE BRIEF
Following a rebrand in 2021 by Principle Design, Adawn engaged me as their ongoing designer to apply and evolve the brand across all touchpoints. I have also supported the practice on select design pieces prior to the rebrand, creating a long-standing and trusted working relationship.

THE WORK
Ongoing brand application and design across the practice. This includes appointment cards, post-care brochures (print and digital), EDMs, patient forms (print and digital), merchandise and packaging, custom stationery, email templates and footers, storytelling signage, and bespoke illustrations for the website. I continue to work closely with Adawn as their trusted brand custodian, ensuring the identity remains cohesive, calm, and considered as the practice grows.

THE THINKING
The focus was on translating the brand identity into everyday patient touchpoints in a way that feels confident, warm, and refined. Each piece was designed to support Adawn’s boutique positioning and create a consistent, reassuring experience from first contact through to ongoing care.

Brand identity by Principle Design.

PwC

CLIENT
PwC Australia

THE BRIEF
Australia Matters was a PwC insight series created to share national research and commentary in a clear, engaging way. The brief was to design a visual system that could bring consistency to complex content, work within PwC’s brand framework, and translate seamlessly across a wide range of touchpoints.

THE WORK
I designed the overall visual system for Australia Matters, defining the look and feel and setting the design rules that would be applied across all formats.
The system was used across the website, a printed publication, social media templates, as well as presentation and Word templates, allowing PwC teams to create consistent, on-brand materials and present their work confidently in the market.

THE THINKING
The design was built around a geometric pattern that acted as a unifying visual language. Each section of content was represented by an individual geometric tile drawn from the main pattern at the top of the page.
On their own, the tiles helped break up and structure complex information. Together, they formed a larger, cohesive picture reflecting how individual insights combine to tell a broader national story.
Clear hierarchy, considered typography, and repeatable layouts ensured the system remained easy to navigate and flexible across web, print, and presentation formats.
We pushed the limits of the existing brand guidelines and worked closely with the global PwC brand team to gain approval and buy-in, ensuring the series felt distinctive while staying on brand.

THE IMPACT
The visual system was rolled out across web, print, social, and internal templates, and adopted by teams across the business.
It provided a consistent and flexible framework that helped PwC present insights clearly and cohesively across all channels, and is a strong example of collaborative, system-led design within a large organisation.

Topline

CLIENT
Topline GM is an Australian manufacturer specialising in durable, high-quality products.

THE BRIEF
Create a clean, minimal logo.

THE WORK
Logo design and business cards.

THE THINKING
The logo was designed to be timeless and understated, allowing the quality of the brand to speak for itself. Simple forms and restrained styling ensure it won’t date, reflecting products built to last and a business focused on longevity and reliability.

Cura

CLIENT
Cura is an acupuncture and herbal medicine clinic focused on calm, considered care.

THE BRIEF
Cura needed a logo and street presence that felt soothing, professional, and aligned with traditional healing practices, while still feeling modern and welcoming.

THE WORK
Logo design, brand elements, and pattern development. I also designed the window signage and managed the full signage process, including liaison and installation.

THE THINKING
The logo uses soft, flowing lines to create a calming and gentle feel. A fine line through the “A” subtly references an acupuncture needle, a quiet symbol of precision and healing. Supporting patterns draw inspiration from traditional Chinese art, adding depth and cultural nuance without overwhelming the brand.

Smell Of Hope

CLIENT
Smell Of Hope is a not-for-profit candle brand created to give back, with 100% of profits donated to the Children’s Cancer Foundation in support of children and families facing cancer.

THE BRIEF
Build on an existing logo with thoughtful branding that would honour the cause and help the product feel special in people’s homes, while supporting growing retail opportunities.

THE WORK
Packaging labels, custom ribbon, business cards, and point-of-sale posters.

THE THINKING
This project was about care and intention. Smell Of Hope already had meaning at its core, so the design needed to feel warm, considered, and respectful of the cause. As a not-for-profit social enterprise, cost efficiency was essential. By designing labels to work with existing white boxes, the brand could remain flexible and sustainable, making it easy to reprint across fragrances without waste, while still presenting a product people feel proud to purchase and gift.

Leyalina

CLIENT
Leyalina is an authentic Egyptian restaurant that has been part of the local food scene for over 11 years.

THE BRIEF
Create and evolve a brand identity and website that feels rich, authentic, and unmistakably Egyptian, while supporting the business as it grows.

THE WORK
Brand identity, logo, website design and development, signage, menus, social media templates, and a custom pattern system. Ongoing brand support over 11 years.

THE THINKING
The identity draws from Middle Eastern visual language. Rich, earthy tones set a warm and inviting mood, while arabesque shapes and typography inspired by Arabic script ground the brand in its cultural roots. These elements are used consistently across the website and restaurant to create an immersive, cohesive experience that feels genuinely Egyptian from first click to first visit.

Rejuved Nation

CLIENT
Rejuved Nation is a wellness brand focused on supporting a healthy mind and healthy body through simple, everyday choices.

THE BRIEF
Create a logo and brand identity that reflects their philosophy of taking small, consistent steps towards better wellbeing, while supporting ongoing product growth.

THE WORK
Logo design, complete brand identity, packaging labels, website design, new product development and design including custom face masks (thanks covid) and the “Good Vibes Box”.

THE THINKING
The identity is intentionally clean and minimal, mirroring both the products and the brand’s philosophy. Beyond branding, product design played a key role. The “Good Vibes Box” was developed as an elevated take on a gratitude jar, designed from initial sketches through to the final manufactured product. Working closely with suppliers ensured the end result felt thoughtful, tactile, and aligned with the brand’s purpose — helping people make space for small, positive moments every day.

Local Fresh 2U

CLIENT
Local Fresh 2U is a grocery delivery service focused on fresh, locally sourced produce.

THE BRIEF
Create a brand identity that feels fresh, friendly, and clearly communicates quality local produce.

THE WORK
Logo design, full brand identity, detailed brand guidelines, and custom icon set.

THE THINKING
The brand needed to feel approachable and trustworthy from the outset. Alongside the logo, a comprehensive brand guideline was created to act as a practical reference for everyday use. It covers logo usage, colour palette, typography, photography and icon styles, ensuring consistency across social media, web, uniforms, and future touchpoints. Custom icons were designed to support the identity and strengthen recognition, helping the brand feel cohesive and professional wherever it appears.