Smell Of Hope

Brand collateral

CLIENT
Smell Of Hope is a not-for-profit candle brand created to give back, with 100% of profits donated to the Children’s Cancer Foundation in support of children and families facing cancer.

THE BRIEF
Build on an existing logo with thoughtful branding that would honour the cause and help the product feel special in people’s homes, while supporting growing retail opportunities.

THE WORK
Packaging labels, custom ribbon, business cards, and point-of-sale posters.

THE THINKING
This project was about care and intention. Smell Of Hope already had meaning at its core, so the design needed to feel warm, considered, and respectful of the cause. As a not-for-profit social enterprise, cost efficiency was essential. By designing labels to work with existing white boxes, the brand could remain flexible and sustainable, making it easy to reprint across fragrances without waste, while still presenting a product people feel proud to purchase and gift.