PwC

Brand application

CLIENT
PwC Australia

THE BRIEF
Australia Matters was a PwC insight series created to share national research and commentary in a clear, engaging way. The brief was to design a visual system that could bring consistency to complex content, work within PwC’s brand framework, and translate seamlessly across a wide range of touchpoints.

THE WORK
I designed the overall visual system for Australia Matters, defining the look and feel and setting the design rules that would be applied across all formats.
The system was used across the website, a printed publication, social media templates, as well as presentation and Word templates, allowing PwC teams to create consistent, on-brand materials and present their work confidently in the market.

THE THINKING
The design was built around a geometric pattern that acted as a unifying visual language. Each section of content was represented by an individual geometric tile drawn from the main pattern at the top of the page.
On their own, the tiles helped break up and structure complex information. Together, they formed a larger, cohesive picture reflecting how individual insights combine to tell a broader national story.
Clear hierarchy, considered typography, and repeatable layouts ensured the system remained easy to navigate and flexible across web, print, and presentation formats.
We pushed the limits of the existing brand guidelines and worked closely with the global PwC brand team to gain approval and buy-in, ensuring the series felt distinctive while staying on brand.

THE IMPACT
The visual system was rolled out across web, print, social, and internal templates, and adopted by teams across the business.
It provided a consistent and flexible framework that helped PwC present insights clearly and cohesively across all channels, and is a strong example of collaborative, system-led design within a large organisation.