Packaging Archives - MARLENE KHOURY DESIGN

Adawn Dental

CLIENT
Adawn Dental is a boutique dental practice with a strong focus on considered, patient-centred care.

THE BRIEF
Following a rebrand in 2021 by Principle Design, Adawn engaged me as their ongoing designer to apply and evolve the brand across all touchpoints. I have also supported the practice on select design pieces prior to the rebrand, creating a long-standing and trusted working relationship.

THE WORK
Ongoing brand application and design across the practice. This includes appointment cards, post-care brochures (print and digital), EDMs, patient forms (print and digital), merchandise and packaging, custom stationery, email templates and footers, storytelling signage, and bespoke illustrations for the website. I continue to work closely with Adawn as their trusted brand custodian, ensuring the identity remains cohesive, calm, and considered as the practice grows.

THE THINKING
The focus was on translating the brand identity into everyday patient touchpoints in a way that feels confident, warm, and refined. Each piece was designed to support Adawn’s boutique positioning and create a consistent, reassuring experience from first contact through to ongoing care.

Brand identity by Principle Design.

Smell Of Hope

CLIENT
Smell Of Hope is a not-for-profit candle brand created to give back, with 100% of profits donated to the Children’s Cancer Foundation in support of children and families facing cancer.

THE BRIEF
Build on an existing logo with thoughtful branding that would honour the cause and help the product feel special in people’s homes, while supporting growing retail opportunities.

THE WORK
Packaging labels, custom ribbon, business cards, and point-of-sale posters.

THE THINKING
This project was about care and intention. Smell Of Hope already had meaning at its core, so the design needed to feel warm, considered, and respectful of the cause. As a not-for-profit social enterprise, cost efficiency was essential. By designing labels to work with existing white boxes, the brand could remain flexible and sustainable, making it easy to reprint across fragrances without waste, while still presenting a product people feel proud to purchase and gift.

Rejuved Nation

CLIENT
Rejuved Nation is a wellness brand focused on supporting a healthy mind and healthy body through simple, everyday choices.

THE BRIEF
Create a logo and brand identity that reflects their philosophy of taking small, consistent steps towards better wellbeing, while supporting ongoing product growth.

THE WORK
Logo design, complete brand identity, packaging labels, website design, new product development and design including custom face masks (thanks covid) and the “Good Vibes Box”.

THE THINKING
The identity is intentionally clean and minimal, mirroring both the products and the brand’s philosophy. Beyond branding, product design played a key role. The “Good Vibes Box” was developed as an elevated take on a gratitude jar, designed from initial sketches through to the final manufactured product. Working closely with suppliers ensured the end result felt thoughtful, tactile, and aligned with the brand’s purpose — helping people make space for small, positive moments every day.