CLIENT
The Co. is a boutique accounting and business advisory firm based in Melbourne’s CBD. Collaborative, considered, and genuinely invested in their clients — they’re a business that takes their brand seriously.
THE BRIEF
Following their rebrand by Principle Design, The Co. needed a designer they could rely on to bring that identity to life consistently across every touchpoint — from the everyday to the occasional big moment. That’s where I came in. Over five years, I’ve become their go-to designer for everything from business stationery to large-format installations.
THE WORK
Ongoing brand application across the business — business cards, stationery, end-of-year greeting cards, promotional postcards, pull-up banners for conference sponsorships, and most recently, the design and full end-to-end delivery of a large-format lobby wall for their new city office.
THE THINKING
The best long-term client relationships are built on trust and consistency — knowing the brand deeply enough to make decisions that feel right without needing to start from scratch every time. With The Co., that familiarity means every piece, whether it’s a business card or a lobby wall, feels cohesive and considered. The lobby wall brief was a good example of that thinking in action — what started as a straightforward signage job evolved into a concept with longevity, designed to grow with the business over time.
Brand identity by Principle Design.