Signage Archives - MARLENE KHOURY DESIGN

Cura

CLIENT
Cura is an acupuncture and herbal medicine clinic focused on calm, considered care.

THE BRIEF
Cura needed a logo and street presence that felt soothing, professional, and aligned with traditional healing practices, while still feeling modern and welcoming.

THE WORK
Logo design, brand elements, and pattern development. I also designed the window signage and managed the full signage process, including liaison and installation.

THE THINKING
The logo uses soft, flowing lines to create a calming and gentle feel. A fine line through the “A” subtly references an acupuncture needle, a quiet symbol of precision and healing. Supporting patterns draw inspiration from traditional Chinese art, adding depth and cultural nuance without overwhelming the brand.

Leyalina

CLIENT
Leyalina is an authentic Egyptian restaurant that has been part of the local food scene for over 11 years.

THE BRIEF
Create and evolve a brand identity and website that feels rich, authentic, and unmistakably Egyptian, while supporting the business as it grows.

THE WORK
Brand identity, logo, website design and development, signage, menus, social media templates, and a custom pattern system. Ongoing brand support over 11 years.

THE THINKING
The identity draws from Middle Eastern visual language. Rich, earthy tones set a warm and inviting mood, while arabesque shapes and typography inspired by Arabic script ground the brand in its cultural roots. These elements are used consistently across the website and restaurant to create an immersive, cohesive experience that feels genuinely Egyptian from first click to first visit.